Time to look ahead at the month of October 2014 and the events, anniversaries and occasions that smart marketers can take advantage of and use as the basis and reason for an event-driven promotion. The stand out occasion, and one beloved of marketers, is of course “Halloween” on October 31. The origins of Halloween seem […]
Looking Ahead – Marketing Calendar May 2014
May 2014 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. The two standout occasions are… …firstly “May Day” (May 1, of course)… …and then in most places apart […]
Looking Ahead – Marketing Calendar October 2013
Let’s take a look ahead at the month of October 2013 and the events, anniversaries and occasions that a clever marketer can use as the basis and reason for an event-driven promotion. The stand out occasion, and one beloved of marketers, is of course “Halloween” on October 31. The origins of Halloween seem to be […]