A Christmas themed cartoon from the great Tom Fishburne… Original post at “Christmas creep” and well worth a read. Christmas promotions from retailers seem to be starting ever-earlier. So how early is too early? “It will be interesting to see how the Christmas Creep bandwagon continues in coming years, as retailers navigate the holiday shopping […]
Marketing Perils Of 12 Days Of Christmas Sales
The post Christmas sales are in full swing… …so this great Tom Fishburne cartoon is timely… Read the original post at… “on the 12th day of Christmas retailers gave to me”. Sales can be a great way to boost sales and profits in the short term… …but they carry great risks to long-term profitability if […]
Are You Guilty Of Any Of These Marketing Sins?
No apologies for posting another great marketing cartoon from Tom Fishburne… Read the original post at… “7 deadly sins of marketing” …for the inspiration behind the cartoon and an interesting case study about a small and spunky fashion company called Betabrand. My list of 7 marketing mistakes that I tend to see in the cases […]
NOT Direct Response Copywriting
Another wonderful cartoon from Tom Fishburne that sums up the difference between direct response copywriting and much of mainstream advertising… Now, I confess to being a fan of “Mad Men”… …and I think this is a little unfair to Don Draper and company. Sure, Don is very focused on being “creative” but…
Marketing And Using Curiosity To Engage Your Reader…
Curiosity is an extremely powerful force. As human beings we have this “need to know”. In particular, we “need to know what happens…next”. What we in the copywriting and marketing fraternity sometimes refer to as…