I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
Looking Ahead – Marketing Calendar November 2010
Time to look ahead to November at events that can be used to base a marketing promotion or campaign around. Before that, the big event looming on the marketing calendar is, of course, Christmas and New Year. Well worth getting organised if you haven’t already done so. The big retailers have had Christmas merchandise on […]
Looking Ahead – Marketing Calendar June 2010
Almost half way through 2010 and time to look ahead to June at events and occasions that could be used to build a marketing promotion around. Here in Australia, it’s Winter (June 1 being the “official” start to the season). The Queen’s Birthday long weekend falls on 12-14 June. The Winter solstice occurs this year […]
Looking Ahead – Marketing Calendar October 2009
Events coming up in October 2009 that can be used as the basis for a direct response marketing promotion. In Australia… October 5 – Labour Day (NSW and ACT), “May Day” in SA There’s also the start of School Term 4 and…