One of the best ways to get insights into the copywriting mindset is to sit down and talk with a successful copywriter. And interviews are a great way to do that vicariously. So, when I recently stumbled across this interview that copywriting giant Clayton Makepeace conducted with Kent Komae, I thought it well worth bringing […]
More About Copywriting Legend Rosser Reeves
In a previous post (“Attention Copywriters – Differentiate Or Die”) I mentioned legendary copywriter and ad-man Rosser Reeves. Here’s a little more about the man. Reeves was a disciple of the Claude Hopkins / John E. Kennedy school of advertising and was an advocate of what was known as the “Hard Sell” approach to advertising. […]
What Copywriters Can Learn From Supermarket Queues (…And Airports!)
Had to go into the city today for an adjustment at my chiropractor. On the way back I had to pop into a supermarket to pick up some groceries (ah…the exciting life of a freelance copywriter). Because it was lunchtime, there was a huge queue and I ended up having to wait about 10 minutes to […]