Here’s the regular look ahead… …this time at the coming month of November 2017… …for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar November 2017. FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching! For pretty much all marketers, Christmas and the New Year is […]
Looking Ahead – Marketing Calendar November 2016
Here’s the regular look ahead… …this time at the coming month of November 2016… …for events, occasions and anniversaries to use for campaigns and promotions in your marketing calendar November 2016. FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching! For pretty much all marketers, Christmas and the New Year is […]
Looking Ahead – Marketing Calendar April 2015
Here’s our regular look ahead at the coming month, April 2015… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The two main events of general interest this month are… …”April Fool’s Day” on the first of the month… …and Easter (April […]
Olympic Copywriting Lessons
So the London 2012 Summer Olympics are over… …and by all accounts have been a great success. I confess that I’m not a great sports fan… …but once I started watching some of the events was quickly drawn in! As a strong advocate of event-driven marketing, you might be wondering why I haven’t been furiously […]