OK, somewhat later than usual due to the hack attack I mentioned in the last post… …our monthly look ahead at events that we can use as part of our marketing campaigns. In Australia, March 1 is the official first day of autumn. Outside of that, there’s no specifically Australian events… …although St Patrick’s Day […]
Looking Ahead – Marketing Calendar December 2009
Hardly needs to be said that the main events in December for marketers to focus on are Christmas and New Year! Retail stores have been in full “Christmas Mode” for weeks already… …so if you haven’t yet started to plan your own promotion, there’s no time to lose. I’ve mentioned before that the start of […]
Looking Ahead – Marketing Calendar September 2009
A little later than usual (apologies, been very busy writing copy all week)… …here’s our look ahead to the month of September 2009 and events that an astute direct response marketer can make use of for a promotion . First up, while I remember, on the 9th of September the numeric version of the date […]
Looking Ahead – Marketing Calendar August 2009
This is usually a quiet time of year for marketers in general and direct response marketing in particular. In the northern hemisphere it’s the middle of summer and the holidays… …and down here in Australia it’s the tail end of winter. You tend not to see too many product launches or big promotions… …for the […]
Looking Ahead – Marketing Calendar June 2009
Gee, where’s the year going to? Already in May and now looking ahead to events and holidays in June that can be used as the focal point for a marketing campaign or event. There’s something of a lack of official holidays in June, so the fallback is to use seasonal or other themes…
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