…and what to do about it if you’re a copywriter or a serious marketer. Here’s an article from the great Drayton Bird that originally appeared over at Clayton Makepeace’s “The Total Package”. Titled “What Some Famous Copywriters Taught Me”… …with this subhead… “Few copywriters study enough. And many who commission copy study even less. So […]
Looking Ahead – Marketing Calendar July 2009
Time to look ahead to July at events and holidays that can be used to build a marketing promotion around. From now on, I’ll have two parts to these posts. The first will look specifically at Australia. The second will be primarily North America with some other major events included if they broadly of interest. […]
“Happy Mother’s Day” To Mums Everywhere!
Today (Sunday May 11) is “Mother’s Day” in North America and Australia (plus a few other places). A big “Thank You” to mothers everywhere for, well, simply being mothers and everything you do! A special “Thank You” and much love to my Mum, of course, back in the UK. I get to express my special […]