Let’s take a look at the coming month at events, occasions, holidays and anniversaries that can form the basis for a marketing calendar in July 2013. Two big themes or ideas. First, that we’re now in the second half of the year. As with any milestones like this, it’s an opportunity to give people a […]
Embarrassed By The Ugly State Of Your Keyboard?
It’s an occupational hazard of using a computer… …over time your keyboard is likely to get a little…messy. And because keyboards can be fiddly things (all those moving keys and little nooks and crannies)… …they can be difficult to clean properly. I’ve certainly found it a problem… …so I was very interested when my good […]
Nice Copywriting Example Of Entering…
…the conversation in the prospect’s mind. On the way back from Pete Godfrey’s copywriting “Master Class” last weekend, as I was going through security I noticed this little headline in an ad placed in the blue trays provided for people to put their laptop PCs (before sending them through the security scanner)… “Did You Really […]
Example Of An Old Idea To Increase Sales…
There’s a local chain of bakery shops in Australia called “Bakers Delight” (I believe they’ve expanded overseas but trade under a different name…a Canadian correspondent recently informed me of her first experience of Vegemite at one of their shops!). Anyway, they are currently running a promotion with the theme of…