This might seem like a flimsy excuse to post a video of fabulously attractive young ladies prancing around in skimpy attire… …but there really is a serious marketing point to be made. Indeed, you might even call it “Victoria’s Marketing Secret”! Recently London hosted the Victoria’s Secret Fashion Show for the first time. Naturally, this […]
So, Have Tesco Made A Marketing Mistake?
I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
Loving Your Customers…Not Just On Valentine’s Day
OK, today (February 14) is Valentine’s Day… …and that gives me the perfect excuse to post up some “Copy Doodles”… …like this one to the left… …and a few others throughout the post. On a more serious point… …are you giving your customers enough lovin’ and TLC? One of the biggest sins in marketing is […]
More Thoughts On Marketing Via Groupon
I’ve discussed using Groupon as a marketing channel in previous posts… “Marketing And The Holy Groupon” “When ‘Success’ Might Put You Out Of Business” “Before Running A Groupon Promotion, Read This…” However, as it seems that running a Groupon (or other “daily deal”) promotion is the latest “hot” trend in marketing… …I feel obliged to […]