The movie Prometheus from Ridley Scott (Director of “Alien” and “Bladerunner”, amongst many others) is about to be released in the US and Australia (I believe it’s already showing in Europe). I confess that I have been eagerly looking forward to this ever since I heard about the project. “Alien” and “Bladerunner” are […]
Sherlock Holmes And The Case Of The Consulting Copywriter
To my knowledge, there is no “Case Of The Consulting Copywriter” in the original Sherlock Holmes stories by Sir Arthur Conan Doyle. However, the great detective does have at least one great lesson for copywriters. And in the stories themselves, advertisements play a significant role on a number of occasions… …as we shall see. Before that, […]
“Taken” – Great Example Of Tight Scripting And Writing
Been doing some work lately on copywriting for video and scripting videos for clients. That’s given me plenty of excuses (not that I need them!) to take a look at movie trailers… …to get ideas and inspiration. Movie trailers are a very specific form of advertising and copy, when you think about it. The call […]
What A Master of The “Voiceover” Can Teach Copywriters
There are many copywriting and marketing lessons available from a study of movies and movie trailers. I’ve commented before about the the power of stories in copywriting and how movies can be good illustrations and examples of storylines and themes. Movie trailers can also contain useful lessons, particularly now that video is becoming increasingly important […]