Here are 3 copywriting and marketing articles recently posted that you may have missed and that are a cut above the usual fare… Over at Lawrence Bernstein’s “Info Marketing Blog” there’s an extraordinary video from marketing mastermind Drayton Bird… “Beware Of Shiny Objects” Michel Fortin gets all controversial again with this thoughtful piece…
Whoa! Dude…What Did You Do To The Blog?!?
As you will probably have noticed (unless you’re new to this blog…in which case a warm “Welcome!”)… …there’s a whole new look to the place! I finally decided to bite the bullet… …and get myself a premium theme for the blog. I’d been thinking about this for a while, both for aesthetic reasons and to […]
Copywriting Diagnostics…
…or “Help! The copy isn’t performing! What do I do now?” Got an email from Michel Fortin (well, his autoresponder, really!) yesterday about a post on his blog titled… “Are Bottlenecks Clogging Your Sales?” I was a little surprised because…
A Marketing Lesson From Master Yoda
Have I mentioned I’m a big movie fan? Very excited about a couple of upcoming new movies. The new “Indiana Jones” episode and the “Iron Man” movie (yup, I’m a big comic book fan too!). Interesting, of course, to observe the build up to a big movie release. Marketing lessons there for product launches and […]
Copywriters – Some Home Truths About Making Money From Copywriting
Michel Fortin has a post up on his blog titled “Disillusioned Copywriter Demands The Truth”. Michel explains the background… A disgruntled copywriter wrote me demanding clarifications. He believes most copywriters lie and exaggerate their claims of wealth. Let’s call him “Chuck.” I understand where Chuck is coming from. Because I’ve been where he is. So […]