“We cannot solve our problems with the same thinking we used when we created them” – Albert Einstein …or, wherever you are in life at the moment, your best thinking got you there. Why the quote? Well kind of sums up the message of the main speaker at the afternoon session of the Crocodile Marketing […]
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“Scientific Advertising In The 21st Century” – Part 17 “Individuality”
Chapter 17 of the copywriting classic “Scientific Advertising” by Claude Hopkins deals with the topic of individuality. Why is this important? Here’s what Hopkins had to say…
Why Most Government Advertising Sucks!
In a previous post I shared my opinion that most advertising by governments absolutely sucks. Here’s an example of what I mean… I was waiting for a train the other day (on my way back from copywriter Pete Godfrey’s “Master Class 2.0” as it happens) and my eye caught a big display ad. The “headline” […]