…most likely won’t help sales or profits (although it might well gain plaudits and awards for the agency). The video below has become something of an internet sensation. Launched on YouTube on 27th January (2015) as I write this it has already attracted 5,794,334 views and has picked up coverage in publications like the UK […]
Can’t Believe I Made This Copywriting Blunder…
It’s painful to admit… …but sometimes I do make what are, in hindsight, fairly elementary blunders in a piece of copy work. In any piece of direct response copywriting, the principal objective is to get the reader to take a specific action. That can be to make a purchase from you or a step towards […]
Reality In Marketing – What Place For Social Media?
I recently tweeted this post from Malcolm Auld… “Why Labor’s social media failed…” …because it contains a number of very interesting points for marketers considering how to use social media. (For non-Australian readers, the context of this is the recent Australian Federal election.) Point #1: “(Obama’s Director of Direct Marketing for his first election) …revealed […]
The Artist, The Copywriter And Adapting To The Market
Finally got around to seeing “The Artist” at the movies today, so that provides a good enough reason to post this trailer… Not sure if it was really deserving of the “Best Picture” Oscar (although, let’s face it, there wasn’t much competition)… …but a wonderful, superbly made movie. I’m not going to go through […]
More Holiday Promotions Ideas For Marketers
As a follow up to the regular “Looking Ahead – Marketing Calendar” feature, here’s a special guest post from Troy White from “The Total Package”. Some great marketing tips that can be applied for other seasonal events, not just Christmas. Over to Troy and his “Holiday Promotions Ideas You Can Take To The Bank”… *****