…are only 2 things… …strategy and tactics! Or put another way… …there’s a lot of poorly directed activity that ends up being nothing more than a distraction. A suitable excuse to post this great Tom Fishburne cartoon… “5 types of social media strategies”. Reminds me a little of the great Claude Hopkins’ advice… “Don’t boast, […]
Hey YOU! – Copywriting Tips To Grab Attention
Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more […]
Great Email Copywriting Resources…
…PLUS my thoughts on the new Bond movie “Quantum Of Solace”. (There is a connection…as you’ll see!) Ben Settle has a great post over at his blog titled “The 9 Horsemen Of The Email Copywriting Apocalypse”. Contrary to what the title might suggest…
Copywriting Notes – More About Health And Fitness
Last week I talked about some general health and fitness tips for copywriters. This week I’m going to mention a few resources that I’ve found helpful. One of the biggest health risks for a copywriter, particularly if you work from home, is an overly sedentary lifestyle. This can have all sorts of undesirable consequences, not […]