Pretty much every business needs a continual inflow of new prospects and potential customers to remain healthy in the long term. But not all prospects are of equal value and some may actually be damaging to your business. Advertising is one of the primary ways to attract new leads so it’s important to get that […]
Pete Godfrey’s ‘Business Profits Triangle’ – Part 1
Recently had the chance to interview my good mate Pete Godfrey, one of Australia’s (the world’s even!) best direct response copywriters. The topic was what Pete calls the “Business Profits Triangle”… …how mindset, marketing and copywriting combine to deliver sustainable business success. I’ve split the interview into 3 parts. The first one deals mainly with […]
Business, Marketing And The Full Tilt Boogie
Ace copywriter John Carlton has a new post on his blog titled… “Full Tilt Boogie” What the heck is that about, you might wonder? All about marketing and business lessons from high stakes poker players. It’s something I’ve discussed before… …that in business it’s all about stacking the deck in your favour. Direct response marketing […]
Major Benefit Of A Good USP…
…that can boost your margins and bottom line and could easily make the difference between success and failure. Competing on price alone is a mugs game in most cases. (In fact, my mate Pete Godfrey would probably describe it as “Evil”!) OK, there are some rare cases where it can work… …BUT it means that […]
Great Email Copywriting Resources…
…PLUS my thoughts on the new Bond movie “Quantum Of Solace”. (There is a connection…as you’ll see!) Ben Settle has a great post over at his blog titled “The 9 Horsemen Of The Email Copywriting Apocalypse”. Contrary to what the title might suggest…