…from ace Aussie copywriter Pete Godfrey. I’ll make this brief. Pete Godfrey held a series of very high level copywriting seminars – what he called his “Master Class Program” – over the course of 2007 and 2008. I went to all 3 of them and they were among the best and most valuable copywriting and […]
A Few Good Copywriters…
OK, this video is actually called “A Few Good Creative Men” but I think they really meant copywriters! Came across this at Pete Godfrey’s “Master Class” over the weekend and what can I say? It’s very funny. Enjoy!
Nice Copywriting Example Of Entering…
…the conversation in the prospect’s mind. On the way back from Pete Godfrey’s copywriting “Master Class” last weekend, as I was going through security I noticed this little headline in an ad placed in the blue trays provided for people to put their laptop PCs (before sending them through the security scanner)… “Did You Really […]
Some Unusual Copywriting Tips From The Great Ted Nicholas
Dropped in on Mal Emery’s latest “Masters Of Cash Flow” event in Sydney yesterday, primarily to see my good mate Pete Godfrey who was speaking. Now, copywriting and marketing legend Ted Nicholas was also speaking at the event and Pete happens to be good friends with Ted. So, I was delighted when Pete introduced me […]
A Cautionary Tale Of Event Marketing…
Been doing a fair amount of work marketing seminars and similar events lately. So my eye was drawn to this item about an event marketing disaster (“You’re Fired! Trump Lands Aussie In $2.5m Hole”). In brief, a local promoter hired Donald Trump to come to Australia for a speaking tour and his company has now […]