Attended the “Masters Of Marketing Masterclass” in Sydney the other day (October 25). Put on by the folks at “The Marketing Campus” it was billed as… “How to write content that really sells. Everything you must know to thrive and survive in today’s over-heated and over-hyped marketing environment” …the main attraction for me was to […]
[Infographic] – Short History Of Online Video
Video has become increasingly important in online marketing… …so it’s worth knowing a little about the history and how online video has developed. Here’s a handy infographic summary… …with some observations to follow… OK, so WHY is video so important for online direct response marketing and copywriting? Two main areas… 1) TRAFFIC AND SEO Online […]
Marketing, The Rolling Stones, Now!
This year, 2012, marks the 50th anniversary of the founding of the “Greatest Rock’n Roll Band In the World”… …the Rolling Stones. Naturally, as good marketers, the band are marking the occasion with a new compilation album “Grrr!”… …a new logo… …plenty of commemorative merchandise… …a new film about the band “Crossfire Hurricane”… …PLUS a […]
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