2014 sees two significant anniversaries for McDonald’s. First up, it’s the 40th anniversary of the opening of the first store in the UK as I noticed when I happened to pop in to my local Mickey D’s for a quick breakfast. Now, I’m not a particularly regular patron at the Golden Arches but I’ve got […]
Social Media Marketing – New, Improved Snake Oil?
Beware the lure of the “magic pill”! Click to read on…
Marketing And The Holy Groupon
Gee, is there any marketing problem that a Groupon promotion can’t solve?!? As always, Tom Fishburne provides a light-hearted and thought-provoking insight into an aspect of contemporary marketing with his post “holy groupon”. Here’s my take on how Groupon and it’s numerous competitors (I notice Google has a coupon program in beta right now) fit […]
Social Media: To Outsource Or Not? That Is The Question…
…with apologies to W. Shakespeare and kudos to the great Tom Fishburne for this cartoon… Tom’s full article is at “outsourcing social media“. So to outsource or not? Well, one thing as a business owner or manager you should NEVER outsource is…
The Social Media Marketing Delusion…
Couple of excellent cartoons from Tom Fishburne that make very pertinent points about the use of social media in marketing… and…