Another month has passed and 2012 is already racing by! So if you haven’t already mapped out a marketing calendar for the rest of 2012… …NOW would be a good time to start. Plenty of ideas for you at this post… “Looking Ahead – Marketing Calendar For 2012” Before looking at the various events, holidays […]
Another Reason Why Marketing Promotions Linked To Events Succeed
This week saw the “Melbourne Cup” horse race here in Australia. (No luck for me in picking the winner, I’m afraid!) It’s a big event and known as “The Race That Stops A Nation”. Even though it’s an official holiday only in Melbourne… …it might as well be a national holiday for all the work […]
Looking Ahead – Marketing Calendar November 2010
Time to look ahead to November at events that can be used to base a marketing promotion or campaign around. Before that, the big event looming on the marketing calendar is, of course, Christmas and New Year. Well worth getting organised if you haven’t already done so. The big retailers have had Christmas merchandise on […]
Looking Ahead – Marketing Calendar September 2010
Here’s our regular look ahead at upcoming events you might be able to build a marketing promotion around. In Australia, spring is here and quite a few things are happening this month… 1 September – The “official” first day of spring and also “National Wattle Day” 3 September – Australian National Flag Day 5 September […]
Looking Ahead – Marketing Calendar June 2010
Almost half way through 2010 and time to look ahead to June at events and occasions that could be used to build a marketing promotion around. Here in Australia, it’s Winter (June 1 being the “official” start to the season). The Queen’s Birthday long weekend falls on 12-14 June. The Winter solstice occurs this year […]