Received my copy of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” the other day. The May 2011 issue is issue #60 and marks the 5th anniversary of the newsletter. A big “Congratulations” to Pete, not many newsletters make it this far. As always, plenty of good material in this issue including the “Big Lesson” […]
The Peril Of The “Shiny Object” For Copywriters…
…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a […]
Another Benefit Of Having A Marketing Calendar
Just received the February edition of Pete Godfrey’s “Emotional Ad Writing & Marketing Letter”. In the “Marketing Savvy Department” Pete makes this observation… “To build a solid relationship with your customers you need to stay in contact on a regular basis.” Now, of course, you need a reason to contact your clients, otherwise…
Copywriting Notes – Being A Better Copywriter
Pete Godfrey’s “Emotional Ad Writing & Marketing Letter” arived in the mail the other day. Full of great material, as always, including these words from Pete on how to become a good copywriter…