Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land… “Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different relationship to marketing and brands. This creates tension […]
Copywriting Horrors And Scary Marketing Blunders
The witching hour is fast approaching on this Halloween… …and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no particular order, are 7 things that have scared me recently! 1. Ignorance […]
Masters Of Marketing And Copywriting That Really Sells
Attended the “Masters Of Marketing Masterclass” in Sydney the other day (October 25). Put on by the folks at “The Marketing Campus” it was billed as… “How to write content that really sells. Everything you must know to thrive and survive in today’s over-heated and over-hyped marketing environment” …the main attraction for me was to […]
Marketing, The Rolling Stones, Now!
This year, 2012, marks the 50th anniversary of the founding of the “Greatest Rock’n Roll Band In the World”… …the Rolling Stones. Naturally, as good marketers, the band are marking the occasion with a new compilation album “Grrr!”… …a new logo… …plenty of commemorative merchandise… …a new film about the band “Crossfire Hurricane”… …PLUS a […]
Is Pinterest Marketing Right For Your Business?
The latest social media craze…opportunity or waste of time?