December is here, the Advent Season has arrived… … holiday marketing campaigns are in full swing. In my inbox this morning was a “12 Days Of Christmas” themed campaign… (let’s overlook the fact that officially the 12 Days of Christmas starts on…Christmas Day) …and event the spammers are getting in on the act! Subject line […]
Looking Ahead – Marketing Calendar March 2010
OK, somewhat later than usual due to the hack attack I mentioned in the last post… …our monthly look ahead at events that we can use as part of our marketing campaigns. In Australia, March 1 is the official first day of autumn. Outside of that, there’s no specifically Australian events… …although St Patrick’s Day […]
Two New Marketing Books…
…well worth your attention. Before that… “Happy 4th of July Weekend!” …to all in the U.S.A. Back to the two new marketing books. The first is…