This Halloween 2015 there’s plenty in the world of marketing to get “spooked” about. The ghost of the great Claude Hopkins probably still wanders the land wondering what happened to “Scientific Advertising”… …and would David Ogilvy even recognise the company that he founded and led to such great success? Their “Marketing Warnings From Beyond The […]
Event-Driven Marketing In 2013 – Update
Following on from the earlier post… “Looking Ahead – Marketing Calendar 2013” …I’m prompted to make this update by an anniversary that falls today. 150 years ago in 1863 on January 9, the London Underground railway opened for business. It was a modest beginning. The initial line (the Metropolitan) ran from Paddington Station to Farringdon […]
Looking Ahead – Marketing Calendar December 2012
It’s that time of the month when we look ahead to creating… …a marketing calendar for December 2012. Events, occasions and anniversaries that we can use as the foundation for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as a marketing event. PLEASE do not neglect the […]
Looking Ahead – Marketing Calendar June 2012
The month of June is approaching… …and we’re almost halfway through the year 2012! Time to look ahead at holidays and events that can make up a Marketing Calendar for June 2012… …that we can use as the basis for event-driven direct response marketing campaigns or promotions. First, let’s take a look at the calendar […]
Lead Generation The Direct Response Way – Part 2
Second of two guest posts from Troy White on the subject of lead generation and conversion, First part is here… “Lead Generation The Direct Response Way – Part 1” In this next part, we focus more on the vital task of turning those leads into actual sales and real dollars in the account. ***** Step […]