I’ve commented before about the zany, but highly effective, marketing campaign featuring superstar meerkat “Aleksandr Orlov” and his “Compare The Meerkat” site… “Emotional Direct Response Meerkating?!?” So I was interested in this recent article… “Comparethemarket warns Google to play fair” …and decided to take a look at the what’s been happening with the campaign. The […]
One Easter Marketing Success Story…
“Happy Easter” to everyone! I always like to highlight marketing successes when I can. I know a lot of my observations and comments on this blog are about marketing blunders… …and that’s because we can often learn more from mistakes than when things go right. But it’s great to applaud successes too. On Thursday, the […]
Looking Ahead – Marketing Calendar June 2009
Gee, where’s the year going to? Already in May and now looking ahead to events and holidays in June that can be used as the focal point for a marketing campaign or event. There’s something of a lack of official holidays in June, so the fallback is to use seasonal or other themes…
Looking Ahead – Marketing Calendar May 2009
It’s that time of the month again where we take a look at coming events in May that can provide the focus for a promotion or marketing campaign to give your business a cash boost. Before I get to that…
Looking Ahead – Marketing Calendar April 2009
Time for our monthly look ahead at coming events that can provide focus for a marketing campaign or promotion. The big event, of course is Easter. This year Good Friday falls on April 10 and Easter Sunday on April 13. In Australia, ANZAC Day is on April 25. Also we have…