“Having a laugh” 1. When someone is being inconvenient, or taking advantage of someone else 2. To insult someone and then claim it was a joke ( The catchphrase of Andy Millman’s (Ricky Gervais) in the tv-show-within-a-tv-show, “When the Whistle Blows”. (from Extras.) Spoken in a high pitch and followed by “Is s/he havin’ a […]
Looking Ahead – Marketing Calendar January 2014
2013 is almost over and the coming year of 2014 is fast approaching. Time to take a look ahead at the month of January 2014… …and events, anniversaries and other occasions that we can put to use for an event-driven marketing event or promotion. The start of the New Year itself is a great reason […]
Is It Even Worth Marketing To Millennials?
Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land… “Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different relationship to marketing and brands. This creates tension […]
Looking Ahead – Marketing Calendar May 2013
The month of May 2013 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the month that can be used as part of an “event driven marketing” strategy. The two standout occasions are… …firstly “May Day” (May 1, of course)… …and then in […]
Copywriting Horrors And Scary Marketing Blunders
The witching hour is fast approaching on this Halloween… …and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no particular order, are 7 things that have scared me recently! 1. Ignorance […]
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