The 2014 series (#12) of “Strictly Come Dancing” has just concluded with celebrity Caroline Flack and pro-dance partner Pasha Kovalev lifting the glitterball trophy. And here’s one of the highlights of the series… Ballroom and latin dance is one of my great passions in life so no great surprise that I am a huge fan […]
December 2014 Is Here – Quick Review Of Holiday Promotion Ideas
A seasonal cartoon from the great marketoonist Tom Fishburne to kick off the post with a smile and a reminder of some of the perils of seasonal promotions. Use discounting wisely and strategically. It’s always better to add value in a promotion rather than simply cut price. December is here, the Advent Season has arrived… …and […]
Looking Ahead – Marketing Calendar December 2014
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2014. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind […]
Marketing Observations About McDonald’s Anniversaries 2014
2014 sees two significant anniversaries for McDonald’s. First up, it’s the 40th anniversary of the opening of the first store in the UK as I noticed when I happened to pop in to my local Mickey D’s for a quick breakfast. Now, I’m not a particularly regular patron at the Golden Arches but I’ve got […]
Looking Ahead – Marketing Calendar November 2014
Here’s the regular look ahead… …this time at the coming month of November 2014… …for events, occasions and anniversaries we can use as the basis for marketing campaigns and promotions. FIRST…a reminder that the end of the year and CHRISTMAS is fast approaching! For pretty much all marketers, Christmas and the New Year is a […]
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