Time to look ahead at the month of October 2014 and the events, anniversaries and occasions that smart marketers can take advantage of and use as the basis and reason for an event-driven promotion. The stand out occasion, and one beloved of marketers, is of course “Halloween” on October 31. The origins of Halloween seem […]
Looking Ahead – Marketing Calendar February 2014
Time to take a look at the coming month of February 2014 for the various holidays, events and anniversaries that smart marketers can use as the basis for a promotion or campaign. And although we’re looking just one month ahead at February, it’s never too early to get started on your preparation for months and […]
Looking Ahead – Marketing Calendar For 2012
One of the biggest payoff activities in marketing is to prepare a marketing calendar. And it’s never too early to map out a calendar for the coming year. So here’s a selection of events, holidays and anniversaries you can use to prepare a core marketing calendar for your business. First, a list of the major […]
Looking Ahead – Marketing Calendar July 2010
July is a pretty lean month in Australia, as far as major events go. It’s the beginning of the new financial year and it’s mid winter. Outside of Australia… It’s “Canada Day” on July 1. In the USA, its Independence Day on July 4, of course. Other events… July 3 – International Day Of Cooperatives […]
Looking Ahead – Marketing Calendar July 2009
Time to look ahead to July at events and holidays that can be used to build a marketing promotion around. From now on, I’ll have two parts to these posts. The first will look specifically at Australia. The second will be primarily North America with some other major events included if they broadly of interest. […]