Nothing like a marketing cartoon from the great Tom Fisburne to brighten up the day and make an incisive marketing point at the same time! In this post… “technology can’t save a boring marketing idea” …Tom reports on his recent trip to SXSW Interactive in Austin, Texas. Increasingly, SXSW is attracting big brands as a […]
Lamentable Mainstream Marketing – January 2015
WARNING! This post is a bit of a “rant” but hopefully contains some useful marketing points… …as well as providing a degree of amusement for you. It was prompted by a number of things… …firstly an example from the latest edition of “No B.S. Ruthless Management Of People And Profits” by Dan Kennedy. More about […]
Dr Who And The Mysterious Direct Response Marketing Time Lord
Not sure if an episode of Dr Who with the title of this post would attract much interest… …but no matter! Today (23 November 2013) is the 50th anniversary of the very first episode of the Science Fiction TV series “Dr Who”. There’s no doubt the show has been tremendously successful. It attracts a cult-like […]
Is It Even Worth Marketing To Millennials?
Great cartoon from Tom Fishburne about a current fad in mainstream marketing-land… “Marketers are in a mad rush to target Millennials. They are the largest consumer group in history and expected to spend more than Baby Boomers by 2017. Millennials also came of age with a different relationship to marketing and brands. This creates tension […]