When you write copy, you are first and foremost looking to make a sale. And often in looking to make the sale, we need to persuade the person that we are addressing that they need to make a change. That’s most obviously the case when selling any kind of personal development product… …but it applies […]
Dan Kennedy – Master Of Marketing Reinvention
Reading the November 2012 “Gold Letter” from Dan Kennedy… …a little aside reminded me of… 1) How Dan is a master of marketing reinvention; and 2) How he’s pretty much always marketing, even when he’s delivering content. Here’s the section that caught my eye… “There is a definite inner game of wealth. In April 2013, […]
Another Reason Why Marketing Promotions Linked To Events Succeed
This week saw the “Melbourne Cup” horse race here in Australia. (No luck for me in picking the winner, I’m afraid!) It’s a big event and known as “The Race That Stops A Nation”. Even though it’s an official holiday only in Melbourne… …it might as well be a national holiday for all the work […]
Marketing And Movie Trailers – The Town
Came across this upcoming movie that has been attracting interest from a number of movie buffs. Main point of interest is that Ben Affleck not only stars but also directs. Er…”So what?” you might ask. Well, Ben’s debut at directing “Gone Baby Gone” received critical plaudits and given the current uninspiring state of filmmaking this […]
Book Marketing With Video – Killing Rommel
Here’s something a little different from the usual marketing video clips that we’ve been looking at. It’s from one of my favourite authors, Steven Pressfield. His best known book is probably “Gates Of Fire”, a retelling of the epic battle between the Greeks (mainly Spartans) and the Persians at Thermopylae in 480 B.C. Steven’s latest […]