Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2017. There are no major holidays this month. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of winter. These “seasonal” […]
Looking Ahead – Marketing Calendar August 2016
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2016. The standout event this month has to be the 2016 Summer Olympic Games, taking place in Rio, Brazil from August 5-21. There are no major holidays this month. […]
Looking Ahead – Marketing Calendar August 2015
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2015. The calendar is pretty empty this month of major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of […]
Celebrities And Direct Response Marketing
There’s a solid marketing reason for including this photo…read on to discover why…
Copywriting Notes – Makepeace And Bencivenga Part 1
One of the aims of the “Copywriting Notes” series of posts is to look further into the mindset that’s required to be a successful copywriter. You see, to be a successful copywriter yourself, you need to be able to think the way top copywriters do. The best way to learn to do that is to […]