The book “The Revenge Of Analog”… [amazon_link asins=’1610395719′ template=’ProductCarousel’ store=’maximresulcop-21′ marketplace=’UK’ link_id=”] …has been attracting a lot of attention and favourable reviews both in the general media and among folks in the direct response marketing community like Dan Kennedy. Here’s my review of the book (originally published in my January 2017 newsletter to clients)…. *** […]
Olympic Copywriting Lessons
So the London 2012 Summer Olympics are over… …and by all accounts have been a great success. I confess that I’m not a great sports fan… …but once I started watching some of the events was quickly drawn in! As a strong advocate of event-driven marketing, you might be wondering why I haven’t been furiously […]
Brief Thoughts On The Royal Wedding…
I confess I originally wasn’t going to watch the Royal Wedding of Prince William and Kate Middleton… …(now the Duke and Duchess of Cambridge, of course)… …but I did in the end. And what a wonderful occasion. Couple of things to note for copywriters and marketers… 1) The enduring power of stories and symbolism
Copywriting Notes – Makepeace And Kent Komae Part 2
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]