Outstanding post from Lawrence Bernstein over at the Info Marketing Blog titled… “The Power Concept In Copy”. Some fascinating background to one of the most effective ads ever written… …along with some info on a couple of marketing geniuses… …and of course the intriguing “Power” concept. The post includes a swipe of the famous ad. […]
The Peril Of The “Shiny Object” For Copywriters…
…and marketers especially. Seems to be a thought on a few people’s mind lately. We’ve had Lawrence Bernstein telling us to “Beware Of Shiny Objects”… …and my good mate copywriter Pete Godfrey is forever reminding his readers about this trap. (By the way, Pete’s recently relaunched his “Emotional Ad Writing & Marketing Letter” with a […]
Copywriting Blogs Roundup – 30 May 2010
Here are 3 copywriting and marketing articles recently posted that you may have missed and that are a cut above the usual fare… Over at Lawrence Bernstein’s “Info Marketing Blog” there’s an extraordinary video from marketing mastermind Drayton Bird… “Beware Of Shiny Objects” Michel Fortin gets all controversial again with this thoughtful piece…
Copywriters Take Note…
…of this example of “How Not To Swipe”. “Swiping” is undoubtedly a very powerful and useful technique… …when used correctly, that is. All too often, however, unscrupulous marketers and copywriters simply copy an ad… …without understanding why the ad or promotion worked. Here’s an example from Lawrence Bernstein’s “Info Marketing Blog”…
If You Need A Good Headline…
…then Lawrence Bernstein has… “9 Headline Templates That Have A Prayer” …for you over at the “Info Marketing Blog”. Using templates and “swipes” is a somewhat controversial topic in copywriting…