…most likely won’t help sales or profits (although it might well gain plaudits and awards for the agency). The video below has become something of an internet sensation. Launched on YouTube on 27th January (2015) as I write this it has already attracted 5,794,334 views and has picked up coverage in publications like the UK […]
Better Website Conversion Tips – Part 9
Better Conversion Tip #9 – Test Split testing, also known as A/B testing, is the process of having two identical pages (except for one change) rotate randomly to see which one generates more sales (or opt ins, or whatever the goal of the landing page). A little piece of code called a “cookie” is stored […]
Better Website Conversion Tips – Part 8
Better Conversion Tip #8 – Create Targeted Landing Pages When you’re driving traffic to your website with ads, make sure the visitor arrives at a page that is consistent with the message in the ad. In most cases, that means that it will be far more effective to have a targeted landing page for the […]
Better, Faster Copywriting…
…the Scott Haines way. Over at “The Gary Halbert Letter” there is a new post titled… “How To Write Better Copy Faster!”. It’s from copywriter Scott Haines and he lists 12 tested strategies that he has found work very well in helping to turn out profit pulling copy in remarkably quick time. Here are the […]