OK, I confess I’m a BIG fan of “Game Of Thrones”. Borderline obsessed. I’ve read all of the books. Watched every episode of the show and eagerly await each new installment. I pore over reviews and the excellent commentary on the fan site Westeros.org. Now, of course, it’s important as a writer to understand great […]
So, Have Tesco Made A Marketing Mistake?
I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
GKIC London Chapter – Meeting 3 December 2013
The final GKIC London Chapter meeting for 2013 was somewhat shorter than usual… …but still delivered some great content and ideas along with the usual opportunity to swap ideas with fellow marketers and business owners. With a smaller number than usual in attendance the meeting took on the character of an informal brainstorming and masterminding […]