Quite a few things going on in the world of copywriting at the moment. Firstly, Clayton Makepeace and Tony Flores have released a new report called “The #1 Way To Electrify Your Ads”. It’s part of the launch campaign for a new copywriting program that’s due to be released next week. The report is all […]
Copywriting Notes – Fitness Tips For Copywriters
Fitness tips? Yup, fitness tips for copywriters! Health and fitness is obviously important for everyone. That’s why it such a huge market segment. But it’s particularly important, I think, for copywriters. That’s because as a copywriter you are in an inherently stressful business. I mentioned in an earlier post that in Direct Response you’re in […]
The Influence of Legendary Copywriter Gary Halbert Lives On
Legendary copywriter Gary Halbert may have passed on to the great copy shop in the sky, but his influence lives on. John Carlton (Gary’s long time business associate and buddy) has a post up titled “The Wit And Wisdom Of My Old Halbert, Part 1”. A great read, and looks like it will be the […]
Copywriting Videos – More From John Carlton On Crafting A Great Sales Letter
“The Success Or Failure Of Every Sales Letter Or Advertisement Is Determined Before A Single Word of Copy Is Ever Written” – Kevin Francis via Sun Tzu I’m going to backtrack slightly with master copywriter John Carlton’s “Copywriting Checklist” series of videos. The last video I posted was #3 in the series but I discovered […]
“Scientific Advertising In The 21st Century” – Part 2
Welcome to Part 2 of this series “Scientific Advertising In The 21st Century”. Hopkins begins the second chapter (“Just Salesmanship”) as follows… “To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Success and failures in both lines […]
- « Previous Page
- 1
- …
- 3
- 4
- 5
- 6
- 7
- Next Page »