With the approach of the New Year of 2015… …this is a customary time (during the quiet days between Christmas and New Year, even into early January) to plan and prepare for marketing success in the year ahead. Here are some pieces you might find thought-provoking and useful. First up… …I’ve said this many times […]
Headline Case Study #1 – Men’s Fitness July 2014
“If the headline is poor, the copy will not be read. And copy that is not read does not sell goods. ” – John Caples You can never spend too much time on headlines, in my humble opinion. As is often remarked, the headline is the “Ad for the Ad” and the starting point of […]
Planning For Marketing Success In 2014
If you’re using the quiet days between Christmas and New Year (or even early January) to plan and prepare for marketing success in 2014… …here are some pieces you might find thought-provoking and useful. First up… …probably the highest payoff action will be to map out a marketing calendar for the year ahead. Here’s a […]
Success And Goal Setting Tips For 2013 (Not Just For Copywriters)
Last year this post was well received… “Goal Setting And Success Tips For 2012 (Not Just For Copywriters” …so here’s an update for the coming year. Once again the great John Carlton has republished… “The Rest Of Your Freakin’ Life” …in what seems to have become an annual tradition (and a very worthwhile one). […]
Copywriting Horrors And Scary Marketing Blunders
The witching hour is fast approaching on this Halloween… …and it would remiss of this humble scribe to not take the opportunity to write a post riffing on the theme of contemporary horror in the fields of marketing and copywriting. Here, in no particular order, are 7 things that have scared me recently! 1. Ignorance […]
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