ANZAC Day, April 25, this year 2015 marks the 100th anniversary of the World War 1 landings at Gallipoli… …and a campaign that ultimately ended in defeat for the Western Allies. In Australia and New Zealand, this day is perhaps the most sacred day on the calendar. For both countries, the events of the Gallipoli […]
Steve Jobs – Marketing And Business Giant
UPDATE (12 October 2011): Just added a great cartoon (above) from Tom Fishburne. Original and post at… “tribute to steve jobs”. Here are my original comments… *** Like many people, I guess, I was shocked when I heard of the death of Steve Jobs on October 5. Sure, I knew he had health problems but […]
Drayton Bird On Copywriting And Marketing Today…
I’ve been coming across the name and work of copywriter and direct response marketing maven Drayton Bird a lot lately. That reminded me of an interview that Clayton Makepeace conducted with Drayton for the members of his copywriting membership program. It’s one of the best interviews on contemporary marketing that I’ve come across. I had […]