Sad to hear recently of the death of Chet Holmes… …sales, marketing and business building expert. I first came across Chet’s work listening to the audios of a Jay Abraham event and my immediate thoughts were… “Wow! This guy is incredible!” Here’s what Jay had to say about his friend Chet… “Together, for many years, […]
The Classic Marketing Product Story
I talk a fair bit about using stories in copywriting and marketing and one story that has assumed almost legendary status in direct response circles is that of the Schlitz Beer company. Jay Abraham often mentions this story as a great example of the idea of pre-emptive positioning (I’ll expand on that later). No surprise […]
Marketing Trends For 2012 – Roundup
In case you missed any of the individual posts… …here’s a roundup of the series “Marketing Trends For 2012” Marketing Trends For 2012 – Take 1 Marketing trends For 2012 – Take 2 Marketing Trends For 2012 – Take 3 (Trends In Video) Marketing Trends For 2012 – Take 4 (Frank Kern) Marketing Trends For […]