This latest Tom Fishburne cartoon brought a smile to my face… …and an instant identification with the main character! Perhaps I don’t quite need a separate bag for my “loyalty” cards but there are enough of them. Which begs the question, of course, how effective are these cards really? When every retailer has a similar […]
Goal Setting And Success Tips For 2012 (Not Just For Copywriters)
At this time of year, it’s only natural to look forward and set out goals and objectives for the year. Here’s a selection of tips and resources to help make those goals and objectives a reality and make 2012 a big success. First a classic piece from copywriting giant John Carlton… “The Rest Of Your […]
Marketing Trends For 2012 – Take 4 (Frank Kern)
From Frank Kern, his “State Of The Internet 2012” address. Not so much a discussion of what’s “new and fabulous”… …rather some solid advice on BUSINESS fundamentals and what’s really important in being successful and making money. Most likely, none of this will be new to you BUT coming from Frank Kern, someone regarded as […]
Marketing And The Social Media Ghost Town
The deserted town on the high plains with tumbleweed blowing through is a staple of western genre movies… …and the cyber-equivalent seems to be cropping up in social-media land… This wonderful cartoon from the great “marketoonist” Tom Fishburne says it all. One of the downsides of social media for small businesses is…
Marketing In 2011 – Thoughts On The Year Ahead
A belated “Happy New Year”! I’ve been away over the Christmas and New Year period visiting family in the UK and just got back. Unfortunately, haven’t quite mastered the art of being a “Road Warrior”… …so apologies for the lack of posts these last few weeks. Now, at this time of year, it’s pretty common […]