If you’re a marketer about to jump on the social coupon bandwagon… …might be worth reflecting on this for a moment… Now, I’m not suggesting that you “Be afraid, very afraid” of social coupons, but…
“Scientific Advertising In The 21st Century” – Part 13 “Use of Samples”
This next chapter, “Use Of Samples” in the copywriting classic “Scientific Advertising” by Claude Hopkins is one that I’ve always found particularly interesting. Hopkins was one of the pioneers in this area and the insights he gained are still relevant today. Unfortunately, all too many marketers either are unaware of these insights or choose to […]
I Guess These Guys Never Read “Scientific Advertising”…
Had to pop into the city today. At one of the main line stations (and presumably elsewhere) representatives of the local branch of Coca Cola were enthusiastically handing out free samples of “Coke Zero” (nicely chilled, I noticed, which showed some attention to detail) to every passer-by. Let’s leave aside the issue that today was […]
Marketing With Coupons Or Vouchers – New Twist On An Old Marketing Tactic
Came across the following item in the UK’s “Daily Telegraph – “Threshers relaunches viral voucher promotion”. Threshers is a UK “Off Licence” (a retailer selling alcohol) and has launched a 40% off coupon, following up a previous successful marketing campaign. The article goes on to talk about the various other companies that have conducted similar campaigns. […]