Outstanding post from Lawrence Bernstein over at the Info Marketing Blog titled… “The Power Concept In Copy”. Some fascinating background to one of the most effective ads ever written… …along with some info on a couple of marketing geniuses… …and of course the intriguing “Power” concept. The post includes a swipe of the famous ad. […]
Do You Know These 3 Secrets Of A Copywriting Giant?
First up, a “Happy Thanksgiving” to everyone in the USA! Now, possibly the world’s greatest living copywriter is the legendary Gary Bencivenga. And over at “The Total Package” Gary has just guested with a post titled… “The 3 Greatest Copywriting Lessons I Ever Learned” So what are the 3 lessons? Here in Gary’s own words, […]
Copywriting Blogs Roundup – 30 May 2010
Here are 3 copywriting and marketing articles recently posted that you may have missed and that are a cut above the usual fare… Over at Lawrence Bernstein’s “Info Marketing Blog” there’s an extraordinary video from marketing mastermind Drayton Bird… “Beware Of Shiny Objects” Michel Fortin gets all controversial again with this thoughtful piece…
Copywriters Take Note…
…of this example of “How Not To Swipe”. “Swiping” is undoubtedly a very powerful and useful technique… …when used correctly, that is. All too often, however, unscrupulous marketers and copywriters simply copy an ad… …without understanding why the ad or promotion worked. Here’s an example from Lawrence Bernstein’s “Info Marketing Blog”…
Medieval Monk Inspires Classic Copywriting Template…
Offering a free “Special Report” to attract leads is a classic copywriting and direct response marketing strategy. And one of the most effective “templates” is the “7 Deadly Mistakes” report. Indeed, I happen to be working on such a report for a client at the moment. So I was intrigued by a post on Lawrence […]