Here’s the look ahead at the month of October 2017 and some of the events, anniversaries and occasions that savvy marketers can use as the basis and reason for an event-driven promotion… …to create your own marketing calendar October 2017. Of course, the stand out occasion, beloved by many marketers, is “Halloween” on October 31. […]
December 2014 Is Here – Quick Review Of Holiday Promotion Ideas
A seasonal cartoon from the great marketoonist Tom Fishburne to kick off the post with a smile and a reminder of some of the perils of seasonal promotions. Use discounting wisely and strategically. It’s always better to add value in a promotion rather than simply cut price. December is here, the Advent Season has arrived… …and […]
Looking Ahead – Marketing Calendar October 2014
Time to look ahead at the month of October 2014 and the events, anniversaries and occasions that smart marketers can take advantage of and use as the basis and reason for an event-driven promotion. The stand out occasion, and one beloved of marketers, is of course “Halloween” on October 31. The origins of Halloween seem […]
Planning For Marketing Success In 2014
If you’re using the quiet days between Christmas and New Year (or even early January) to plan and prepare for marketing success in 2014… …here are some pieces you might find thought-provoking and useful. First up… …probably the highest payoff action will be to map out a marketing calendar for the year ahead. Here’s a […]