The great Drayton Bird recently drew my attention to a company called Persado that seems intent on destroying the livelihood of a great many copywriters. The Wall Street Journal reports… “Persado Raises $21 Million to Replace Human Copywriters With Computers”. The company… “…specializes in creating automated messages that try to persuade people to take action, […]
Great FREE Lead Gen Kit For Direct Response Marketers
You can never have too many swipe files, templates or “idea generators” in my humble opinion. So, my interest was piqued when an email from my good friends Rashid Kotwal and Barbara Sauter arrived in my inbox to let me know that for a limited time they were giving away their “Speed Lead Kit” absolutely […]
One Easter Marketing Success Story…
“Happy Easter” to everyone! I always like to highlight marketing successes when I can. I know a lot of my observations and comments on this blog are about marketing blunders… …and that’s because we can often learn more from mistakes than when things go right. But it’s great to applaud successes too. On Thursday, the […]
Whoa! Dude…What Did You Do To The Blog?!?
As you will probably have noticed (unless you’re new to this blog…in which case a warm “Welcome!”)… …there’s a whole new look to the place! I finally decided to bite the bullet… …and get myself a premium theme for the blog. I’d been thinking about this for a while, both for aesthetic reasons and to […]
How The Once Mighty Are Fallen…
Received a solicitation from Amex yesterday for a Gold Card. Now, in my humble opinion, the classic “Quite frankly” Amex letter is one of the all time great pieces of direct response copywriting. Lost count of how many times I’ve written it out longhand. So it was with a great sense of disappointment…