Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2017. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind […]
Looking Ahead – Marketing Calendar December 2016
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar for December 2016. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind […]
Looking Ahead – Marketing Calendar December 2015
Time to look ahead and consider what’s available to the smart direct response marketer to create… …a marketing calendar December 2015. That is to say, occasions, events and anniversaries that we can use as the building block for marketing campaigns and promotions. December of course means… …CHRISTMAS… …with the NEW YEAR not far behind as […]
December 2014 Is Here – Quick Review Of Holiday Promotion Ideas
A seasonal cartoon from the great marketoonist Tom Fishburne to kick off the post with a smile and a reminder of some of the perils of seasonal promotions. Use discounting wisely and strategically. It’s always better to add value in a promotion rather than simply cut price. December is here, the Advent Season has arrived… …and […]