…as well as any marketer and entrepreneur. Have you ever pinned down what is the REAL secret of success? Hard work, sure. Lucky breaks, definitely. The right knowledge and skills also play a big part in it. But then there’s “the rest of the story…” Example: David Garfinkel hung out many times at Jay Conrad Levinson’s house when Jay […]
Copywriter’s Nightmare – “Launch Delayed Because…”
No copywriter wants to be in the nightmare situation where a big project… …like a major product launch, for example… is held up because the copy isn’t finished. Even if it’s not your fault… …there are going to be problems and unhappy people to face. So, being able to deliver great copy under less than […]
How The CIA And Dastardly Villains Can Help Your Copywriting
As a copywriter this recent headline made me smile and caught my attention… “French bread spiked with LSD in CIA experiment” I imagine there would be a fairly large proportion of the population who had their curiosity aroused and had to find out more. Which, of course, is what makes a great headline…inflaming that desire […]
Ridiculous Breakthrough In Copywriting
If I said I knew a way you could write a complete sales letter (from scratch) in under two days, you’d tell me that was completely ridiculous, right? Yeah, you probably would say that. Because most people take a week…even months… to finish a sales letter that works. But if you found out that you would be given, and […]
High Speed Copywriting Weekend Workshop
The great David Garfinkel and his trusty sidekick Brian McLeod (no mean copywriter himself) are holding a one-of-a-kind copywriting gig in San Francisco… …May 5-6, 2012. Unfortunately, I won’t be able to make it… …but this gets my absolute highest recommendation. I’ve mentioned before that David’s “Breakthrough Copywriting” seminar was one of the best events […]