…or how to infuriate your customers and followers in one easy lesson. (NOTE: “Mal-Marketing” – a term of my own creation denoting marketing action so poor that not only does it fail to achieve the objective, it actually has damaging business consequences. “Mis-Marketing” or “Dys-Marketing” might also be used.) In the world of personal development, […]
Hey YOU! – Copywriting Tips To Grab Attention
Another guest post from friend and copywriting ace Pete Godfrey. This one is talking about one of the most important elements in your marketing… …and that’s getting the attention of your audience in the first place. Couple of notes about the article… 1) Pete talks about “The Collier Principle”. He explains it a little more […]