The 2014 series (#12) of “Strictly Come Dancing” has just concluded with celebrity Caroline Flack and pro-dance partner Pasha Kovalev lifting the glitterball trophy. And here’s one of the highlights of the series… Ballroom and latin dance is one of my great passions in life so no great surprise that I am a huge fan […]
The Night Before Christmas 2014…
Here’s a contemporary take on a Christmas classic poem…. And the original, often quoted but I’m guessing seldom read in full… ‘Twas the night before Christmas, when all through the house Not a creature was stirring, not even a mouse; The stockings were hung by the chimney with care, In hopes that St. Nicholas soon […]
Keep This In Mind For Killer Copywriting Results…
In emotional direct response marketing and copywriting, it’s a central principle to focus not only the results that people will get from your product or service… …but also the feelings they will experience. While left-brain types like myself may not necessarily like it… ..the fact is that we humans are very much emotionally driven and […]