Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2016. The standout event this month has to be the 2016 Summer Olympic Games, taking place in Rio, Brazil from August 5-21. There are no major holidays this month. […]
Looking Ahead – Marketing Calendar June 2016
With the month of June is approaching… …we’re almost halfway through the year 2016! That in itself can be used as the basis for a marketing promotion… …along with the other holidays and events that fall in the coming month… …to create your own marketing calendar June 2016. Also… …did you know that June is […]
Looking Ahead – Marketing Calendar May 2016
May 2016 is approaching… …so time for smart marketers to plan ahead and look at some of the holidays, events and anniversaries in the coming month that can be used as part of an “event driven marketing” strategy. You can then use these ideas to put together your own Marketing Calendar May 2016. Two notable […]
Looking Ahead – Marketing Calendar April 2016
Here’s our regular look ahead at the coming month, April 2016… …and the events, holidays and anniversaries that a smart marketer can use as the foundation for an event-driven campaign or marketing promotion. The most prominent event of general interest this month is… …”April Fool’s Day” (a day for practical jokes and spreading hoaxes) on […]
Looking Ahead – Marketing Calendar August 2015
Welcome to this month’s “Looking Ahead” feature. Here we’ll review events, occasions, holidays and anniversaries that you can use to build your event-driven marketing calendar August 2015. The calendar is pretty empty this month of major holidays. In the northern hemisphere it’s the dog days of summer. In the south it’s the last blast of […]