For various reasons (urgent client work and then being away on holidays) I’ve missed the last two meetings of the GKIC London Chapter. So, it was good to be able to attend the October meeting at our current home “The Happenstance” on Ludgate Hill. As always, there was a full, informative and inspiring agenda. The […]
GKIC London Chapter – Meeting 19 May 2015
The May 2015 meeting of the GKIC London Chapter took place on Tuesday 19th at “The Happenstance” near St. Paul’s in London. David White kicked off the meeting with a presentation covering… …”3 Reasons Everybody Should Be An Info-Marketer”. The BIG point of the presentation is that you don’t have to be an “Info-Marketer” to […]
GKIC London Chapter – Meeting 19 November 2013
A quick note on yesterday’s (19 November 2013) meeting of the GKIC London Chapter. Ably hosted by David White as usual, another afternoon of great marketing information, updates and simply the opportunity to chat and swap ideas with like-minded marketers. David kicked off the afternoon with a tremendous presentation on creating your own info product, […]
Copywriting Notes – Makepeace And Kent Komae Part 2
Here’s the second part of the interview between copywriters Clayton Makepeace and Kent Komae. In the first part, one of the stand out points was the emphasis Kent places on research. In the second part, there are more great tips and advice for copywriters including… …how to really inject emotional power into copy and… …Kent’s […]