I’ve mentioned before my somewhat unfashionable admiration for the supermarket giant Tesco… …and lately they do seem to have slipped a little. From the US debacle of “Fresh and Easy”… …to lagging sales and profits. There are some serious concerns that they have ended up in the worst of all business positions…”stuck in the middle”. […]
Facebook Business Pages…Build It…
Just because you build a Facebook business page doesn’t mean anyone will show up…
Another Reason Why Marketing Promotions Linked To Events Succeed
This week saw the “Melbourne Cup” horse race here in Australia. (No luck for me in picking the winner, I’m afraid!) It’s a big event and known as “The Race That Stops A Nation”. Even though it’s an official holiday only in Melbourne… …it might as well be a national holiday for all the work […]
Requiem For A Pitchman – Billy Mays Marketing Magic
Over at Clayton Makepeace’s blog, there is a special guest post from marketing maven Rich Schefren. It’s all about TV pitchman Billy Mays and the marketing lessons to be learned from his work. In a nutshell… “…Billy knew how to do something that very few marketers realize is even possible. He knew how to create […]
Marketing Today – Twitter Part 4
OK, first up, apologies for the lack of posting this week. I’ve been “on site” with a client and don’t quite have the road warrior thing down pat just yet (plus I was very busy!). However, got a lot to catch up on including some more movie trailer reviews, news on some great new books […]